Our American Cheese Club is open for business! It’s a monthly curation of amazing, American cheeses shipped right to your door.

To find out more, click here.

Find us at these San Diego markets: Little Italy, La Jolla, Hillcrest, Del Mar and Carlsbad.

Receive product lists, special offers and news about upcoming events every Friday afternoon.

Add yourself to any EMAIL LIST below.

Little Italy EMAIL LIST – Sat 8-2pm

 La Jolla GENERAL LIST – Sun 9-2pm

Del Mar EMAIL LIST – Sat 1-4pm

 Hillcrest EMAIL LIST   – Sun 9-2pm

Carlsbad EMAIL LISTWed 3-7pm

Smallgoods in the news.

Specialty Produce, winter 2018 about us

SD Voyager Magazine about us

Exploring cheese pairing

  Smallgoods USA Events  

Cheese Classes & Events

Smallgoods brings a wealth of knowledge, sincerity and delicious American cheeses and interesting stories to every event.  Our past and ongoing events include: cheese education classes, wine and cheese pairings, beer and cheese pairings and even large-scale festivals. Our clients range from wine bars to breweries, to  private corporations and retail establishments.

•Drives foot traffic into your business.

•Generates a new revenue stream.

•Attracts returning and new customers.

•Enhances sales after the class.

•Build on your business’ brand.

•Fun for your customers.

La Jolla Open Aire Market

Retail Sales

Find us at:

  • Little Italy Mercato. Sat 8-2
  • Del Mar Mkt. Sat 1-4
  • La Jolla Open Aire Mkt. Sun 9-2
  • Hillcrest Mkt. Sun 9-2
  • Carlsbad Mkt. Wed 3-7

We take great pride in nurturing our relationships with American cheese makers. Every day we find out about something new that we get excited to bring to the markets. In many cases, our cheeses are ‘first timers’ to Southern California.

 Smallgoods USA San Diego - Cheese and Provisions


We’re licensed caterers. Whether it be a giant 4000+ attendance event or an intimate party for your best clients, we’re determined to raise the culinary bar and have your clients and guests raving about the event for weeks after.  We’ve all been invited to events only to see cubed, dry, nondescript, mystery cheese on those black plastic trays. Those days are over

Past clients: Rancho Bernardo Inn, The Lodge at Torrey Pines, Fairbanks Ranch,Apple Computers, O’Gara Coach, Lars Remodeling, Mission Brewery, Green Flash, San Pasqual Winery, Benovia Winery,  Fortaleza, Queso Diego, The Rose Wine Bar, Flight Path Wine Bar, Culture Brewing,  LJ Crafted Wines, Setting Sun Sake, Las Patronas and more.

Click on any EMAIL LIST below to add yourself to that market’s e-blast.

Little Italy EMAIL LIST – Sat 8-2pm

Del Mar EMAIL LIST – Sat 1-4pm

 La Jolla GENERAL LIST  – Sun 9-2pm

 Hillcrest EMAIL LIST  – Sun 9-2pm

Carlsbad EMAIL LISTWed 3-8pm

American Cheese Club is open for business! 

To find out more, click here.