click here for our Smallgoods_Shop menu


Voted: BEST Sandwich, BEST Caterer, BEST Grab n Go Meals and BEST Soup

in the 2021 La Jolla Village Reader’s Choice Awards.


Voted: Best American, Top 3 Sandwiches and Top 3 New Restaurants

in La Jolla by the La Jolla Light 2020 Readers Poll.




Cafe & Cheese Shop EMAIL LIST

Article about our shop by EATER

CBS8 “Covid Fees” Smallgoods INTERVIEW

Smallgoods on YELP

Smallgoods – La Jolla By The Sea ARTICLE

Smallgoods Cheese Shop & Cafe is located at 7524 La Jolla Blvd, La Jolla, CA 92037

phone: 858 886 7217 -Hours: Tues-Sat 9-5ish. Thur/Fri till 6 & Sunday at the La Jolla Open Aire Market.

Heritage Farms farm stand joins us Tues & Thurs from 9-2.

Retail Sales

Our Shop: 7524 La Jolla Blvd, La Jolla, CA 92037

Ph 858 886 7217

Smallgoods is a San Diego cheese shop that specializes in cheese platters and charcuterie platters that utilize the best in American cheeses and cured meats. We take great pride in nurturing our relationships with American cheese makers. Every day we find out about something new that we get excited to bring to the markets. In many cases, our cheeses are ‘first timers’ to Southern California.


Cheese Classes & Events

Smallgoods brings a wealth of knowledge, sincerity and delicious American cheeses and interesting stories to every event.  Our past and ongoing events include: cheese education classes, wine and cheese pairings, beer and cheese pairings and even large-scale festivals. Our clients range from wine bars to breweries, to private corporations and retail establishments.


We’re licensed caterers. Whether it be a giant 4000+ attendance event or an intimate party for your best clients, we’re determined to raise the culinary bar.

Past clients: Bird Rock Elementary, Gillispie School, Rancho Bernardo Inn, The Lodge at Torrey Pines, Fairbanks Ranch, Guggenheim Museum, Apple Computers, O’Gara Coach, Lars Remodeling, Mission Brewery, Green Flash, San Pasqual Winery, Benovia Winery, Fortaleza, Queso Diego, The Rose Wine Bar, Bishops School, Pfizer,  LJ Crafted Wines, Setting Sun Sake, Las Patronas and more.

Cafe & Cheese Shop EMAIL LIST