Article about our shop by EATER


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Cafe & Cheese Shop EMAIL LIST

Farmer’s Market email lists:

Little Italy EMAIL LIST – Sat 8-2pm

 La Jolla EMAIL LIST – Sun 9-2pm

 Hillcrest EMAIL LIST   – Sun 9-2pp


Cheese Classes & Events

Smallgoods brings a wealth of knowledge, sincerity and delicious American cheeses and interesting stories to every event.  Our past and ongoing events include: cheese education classes, wine and cheese pairings, beer and cheese pairings and even large-scale festivals. Our clients range from wine bars to breweries, to  private corporations and retail establishments.

La Jolla Open Aire Market

Retail Sales

Our Shop: 7524 La Jolla Blvd, La Jolla, CA 92037

Ph 858 886 7217

We take great pride in nurturing our relationships with American cheese makers. Every day we find out about something new that we get excited to bring to the markets. In many cases, our cheeses are ‘first timers’ to Southern California.


We’re licensed caterers. Whether it be a giant 4000+ attendance event or an intimate party for your best clients, we’re determined to raise the culinary bar.

Past clients: Rancho Bernardo Inn, The Lodge at Torrey Pines, Fairbanks Ranch, Apple Computers, O’Gara Coach, Lars Remodeling, Mission Brewery, Green Flash, San Pasqual Winery, Benovia Winery,  Fortaleza, Queso Diego, The Rose Wine Bar, Flight Path Wine Bar, Culture Brewing,  LJ Crafted Wines, Setting Sun Sake, Las Patronas and more.

Cafe & Cheese Shop EMAIL LIST