https://www.smallgoodsusa.com/about daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/1b0172ce-e93b-45af-9d42-d32d96832013/mike%26jenny%26cash.jpg About - About Us HOURS: Tues-Sat 10-5 (Kitchen Hours 11-4) We started in the San Diego Farmer’s Markets in November, 2015. We’re our version of a USA-artisan-focussed cheese shop, gourmet deli, cafe, caterer and some say we make the best sandwiches & party platters around. Smallgoods has always given our American makers 100% of our commitment and our support and we’re the first cheese shop in the world to do so. ACS CCP Cheesemonger at the helm. Accolades Fall ‘25: Voted BEST Sandwich and BEST Caterer - La Jolla Light 2025 Reader’s Poll. Critic’s Choice winner for BEST Cheese Shop in San Diego. San Diego Magazine Best Restaurants of 2025 Reader’s Choice winner for BEST Sandwich San Diego Magazine’s Best Restaurants of 2024 Reader’s Choice Runner-Up for BEST Sandwich San Diego Magazine’s Best Restaurants of 2023 ‘23 La Jolla Village News Readers Poll - voted Best Sandwich, Caterer and Best Lunch. ‘23 La Jolla Light Readers Poll - voted Best Sandwich, Caterer, American, Takeaway, Lunch and Cafe. ‘22, ‘23,‘24 & ‘25 Tripadvisor Travelers Choice award Delivery Doordash or Uber Eats - or call us at the shop at 858 886 7217. Now accepting Bitcoin - we’re the first Cheese Shop in the USA to do so! https://www.smallgoodsusa.com/new-page daily 0.75 2024-08-08 https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/676eb646-feca-4573-bd3c-1d9235c73289/apple.png Clients https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/bbec5dcf-7cc6-48f8-a85a-13a99ed850cc/white+labs.png Clients https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/d8540028-6327-4b71-8aa4-a623db674950/schumacher.png Clients https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/e3b3dd14-ad1c-42b6-a4d6-91636d15b0a1/ogara.png Clients https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/4e00c0fc-0989-4644-ae65-9d776501568d/fairbanks.jpeg Clients https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/ffc60eba-2472-4d15-a287-e409b7f5965e/la+jolla+art.jpeg Clients 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Best Cheese Shop in San Diego https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/1cc798e4-6f40-4b3d-a9f2-e4e3c70a4c1a/FA9BC22F-286A-4390-A958-AE1E6C558DE9.JPG HOME Combi van in front of Smallgoods https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/cb6a1e36-3d03-490a-b88f-5e71aab19fc8/IMG_4143.jpg HOME Charcuterie platter https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/c51fee0d-b109-405a-b92e-afa37f6343e8/Sobrasada+Sando.JPG HOME https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/3d53ebe1-535c-4afb-a319-9bed3b5304a8/Cheese+Platter+Smallgoods.JPG HOME Smallgoods Cheese Platter https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/15c8ea5b-5af8-4503-8431-3d3ccab8d7fd/IMG_2416.jpg HOME https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/24d3806d-3503-4a1e-a0a2-6f444bb09983/78B2213F-417B-4CEC-8151-8E72881FDF7C.jpeg HOME Classic Ham and Cheese Sandwich by Smallgoods 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California palm trees near Smallgoods shop https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/d13ba3ab-0240-4bd0-b02c-15d10f2282ac/F9FB0BFC-8DC5-4EDB-9F08-30353029156D.jpeg HOME Charcuterie platter california https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/9019bd1d-dd4f-48db-9c1b-f34b0143fa70/03BB14A4-D106-4A2E-BA58-9DE44F17A62F.jpeg HOME Beautiful American cheeses at Smallgoods https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/9093e76c-9470-4305-aebc-f4e82c4f3e8c/GoDaddyStudioPage-0+3.jpeg HOME Cheese & charcuterie custom platters by Smallgoods https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/faaf7f49-2559-416a-8bf4-d4d50ac90e4e/6ED7C7C0-41DD-4204-A790-3652F5709C2D.jpeg HOME Tshirt design by local Spigot magazine jr editor, Dean https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/7eec7c81-0816-436f-8cba-e1d6ae55fcc1/La+Jolla+light+award+winners.JPG HOME Best of La J olla winner Best Sandwich https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/21c26627-899b-4c64-b1f1-e93e926ef642/9AA1F7DB-09B3-438D-9376-928ADFFEBF71.jpeg HOME Smallgoods is dog friendly https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/3b45c76f-f6f1-4623-947b-f3973ef8c692/GoDaddyStudioPage-0.jpeg HOME Custom sandwich platters https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/da3d7e3e-1d34-406d-b82a-443a73fc0a47/GoDaddyStudioPage-0.jpeg HOME smallgoods sign on La Jolla Blvd https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/0f8142e5-b4cc-45d2-af96-b21056d3f55a/FB4C96DA-023C-4649-99FF-B2A6DD0A7D16.jpeg HOME Catering and education for Lodge Torrey Pines https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/23744e4f-5a4d-4a3b-816e-bfb32777d9f3/A2DB3FFF-B533-4DDA-BE18-4BF393F64649.jpeg HOME Capicolo and various charctuerie https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/8c043990-8cb6-4257-a3bb-6f843352609e/82A59D04-52B5-4212-AA78-28B760E65BD2.jpeg HOME Gourmet platters by cheese shop Smallgoods https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/ba8c1195-d379-41c2-9497-c68e14d410d5/mike%26jenny%26cash.JPG HOME Jenny and Mike Eastwood - shop owners https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/05aa62dc-0584-4864-9d87-2be3713fc6aa/5E01EF82-C160-465B-8ECB-56289ADBE509.jpeg HOME cheese flag at cheese shop! https://www.smallgoodsusa.com/shop-menu daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/88ddd188-3874-425c-930a-46ffdd328f73/F8DCF601-4812-4AED-B24A-98374227C92C.jpeg Menu & Catering Beach Box Cheese platters and cheese trays by Smallgoods Cheese Shop in San Diego https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/011f4faf-855a-4bec-854d-e16b686f14ec/ED075607-B8D1-4D02-9D38-F45586C760CD.jpeg Menu & Catering Beach Box Cheese platters and cheese trays and charcuterie by Smallgoods cheese shop https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/ca95e780-e8b2-4363-ac0f-a0328b6f306b/856E7C38-B450-4093-A99E-EE510FFE2EEC.jpeg Menu & Catering Cheese platters and cheese trays and charcuterie by Smallgoods cheese shop https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/22be29a5-6456-421d-8b5b-68ca8eda08d9/BestOf2025+Smallgoods.jpg Menu & Catering Smallgoods Best Restaurants Cheese Shop 2025 winner San Diego Magazine https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/41d3e98f-683a-4cfd-871b-ff2fccb3f634/IMG_2031.jpeg Menu & Catering Best of La Jolla Light winner https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/f78253bc-a10e-4b68-89b7-769f18be4d5c/IMG_4143.jpg Menu & Catering Automobile Club of America Smallgoods https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/b0ff43cd-512e-46b8-b26b-08b3ceb2a4a4/tripad.png Menu & Catering https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/d09a5e83-7d1a-451e-90c8-afa2423b5441/Cheese+Platter+Smallgoods.JPG Menu & Catering https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/4c89cc3b-b687-4c8b-81b9-ca150dd49e80/IMG_2507.PNG Menu & Catering Cheese platters and cheese trays by Smallgoods Cheese Shop in San Diego https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/e86c8985-c816-4df5-bf67-b5d78caca99a/IMG_8859.JPG Menu & Catering Best Sandwiches and lunchtime spot is Smallgoods La Jolla https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/3b45c76f-f6f1-4623-947b-f3973ef8c692/GoDaddyStudioPage-0.jpeg Menu & Catering Sandwich platter by Smallgoods cheese shop https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/110ab72e-49c3-44ec-b2ca-88ea274d0a56/Grilled+Cheese.JPG Menu & Catering Grilled cheese melts with pineapple and ham https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/f03ecea8-8d70-4fe5-8157-86aa84307789/IMG_4019.jpg Menu & Catering Beautiful cheese arrangement by Smallgoods Cheese Shop https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/ba9e7e70-db6f-4d56-b695-e6d8c2f52210/CF8CD307-A7CD-487D-833D-CF0E8E2029D6.jpeg Menu & Catering Wedding catering by Smallgoods Cheese Shop https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/e8b8de10-655c-4067-bf72-c27ce5d3f9c8/GoDaddyStudioPage-0+3.jpeg Menu & Catering Where to buy cheese in San Diego Smallgoods cheese shop Smallgoods Cheese Shop in San Diego https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/d2a9519c-1636-4526-b7b6-f1f2d30a6495/GoDaddyStudioPage-0+2.jpeg Menu & Catering Custom catering by Smallgoods Cheese Shop https://www.smallgoodsusa.com/reviews daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Reviews https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Reviews https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Reviews https://www.smallgoodsusa.com/collabs daily 0.75 2024-04-17 https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/1651697495799-21IH31PMJ5YJ0G99T17G/restaurant-construction.jpg Collabs https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/1651698093860-VIXR6HV07NZ937HHF6KR/Torrey3.jpg Collabs https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/1651698386353-T7ZR0DMOZRMAD4SEWDW1/IMG_2031.JPG Collabs https://www.smallgoodsusa.com/in-the-news daily 0.75 2025-09-05 https://www.smallgoodsusa.com/giftcards daily 0.75 2023-04-24 https://www.smallgoodsusa.com/giftcards/p/gift-card monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/1669686161041-WF52E8BBQ2QY32NPD4EN/GoDaddyStudioPage-0+3.jpeg Gift Cards - Smallgoods Gift Cards - show them you care - Cheese platters and gift cards by smallgoods https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/1669686166112-G6VT4LC4WIFFF5ZIVG6K/GoDaddyStudioPage-0.jpeg Gift Cards - Smallgoods Gift Cards - show them you care - The best cheeses and platters and sandwiches in southern california are at Smallgoods. https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/1669686185808-O0QE8LKF9PR90ZT36E7F/IMG_3497.JPG Gift Cards - Smallgoods Gift Cards - show them you care - Rare cheeses from Petaluma and the California Cheese Guild can be purchased at cheese shop Smallgoods https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/1669688857334-E1WPT2SNUOAAQ9JGOU2Q/smallgoods+american+italian.JPG Gift Cards - Smallgoods Gift Cards - show them you care - Award winning sandwiches make for great gifts when you buy a gift car from Smallgods https://images.squarespace-cdn.com/content/v1/6266f64eeb930e7e0574f0ca/1682353033560-U4CJ1WOCRDPMLGUEBBDS/img_9870.jpg Gift Cards - Smallgoods Gift Cards - show them you care - Colorado Coppa from Il Porcellino 2020 Charcuterie Masters available at Smallgoods