About Smallgoods

About Smallgoods

Smallgoods Cheese Shop & Cafe is located at 7524 La Jolla Blvd, La Jolla, CA 92037, phone: 858 886 7217 or info@smallgoodsusa.com

Our shop MENU can be found at the top of the page under the "more" tab above.

Hours: Tues-Sat 9-5ish Thurs/Fri till 6

Heritage Farms farm stand joins us Tues & Thurs from 9-2

Smallgoods specializes in American farmstead cheeses, cured meats, deli meats and gourmet American products sourced regionally and seasonally from our country's best producers. We are a Cheese Shop, Deli, Coffee Shop, Cafe and Caterer. We produce delicious charcuterie platters, sandwiches and more.

Our Southern California business started in the La Jolla Open Aire Market in the Fall of 2015, by American Cheese Society Certified Cheese Professional®, Jenny, and her husband, Mike. In February of 2020, we opened our flagship Cheese Shop & Cafe in our home town of La Jolla, CA. Just 4 weeks later and COVID was upon us. Only 40% of food establishments remained open during the pandemic. We are one of them.

info@smallgoodsusa.com | 858 886 7217 | join our email list in the "more" tab above.

Thank you, Jenny & Mike

Support Local. It matters now more than ever.

2020 La Jolla Light Reader's Poll - voted Best American, Best Sandwich and Best New Restaurant

What we do

Retail

Retail

Come and see us at our new La Jolla cheese shop and cafe for the best in sandwiches, platters, coffee and more, or call us at 858 886 7217

Social

Social

From large events to small clubs or backyard parties, American cheese and cured meats platters are guest favorites.

Catering

Catering

Say goodbye to cubed store-bought cheeses. Our licensed catering services will make your event stand out from the rest.

Work with us

Work with us

Are you an establishment that wants to keep customers in their seats with classes, cheese plates or...? We'll customize to your specs

Events

Events

Cheese-based events are a really fun and lucrative way to grow your business while rewarding your customers with proven results.

Partnerships

Partnerships

We're always thinking about ways to partner with likeminded establishments. Perhaps you are, too?

Beach Box for 2
A fun snack to take to the beach or the park.

Family Platters

Group Platters

Picnic Platter for 4

Individual Platters for 1.

Party Platters

About us

Jenny Eastwood, ACS CCP®
Jenny Eastwood, ACS CCP®
VP of Cheese
Mike Eastwood
Mike Eastwood
VP of Provisions
Cash Eastwood
Cash Eastwood
VP of Security

Smallgoods Farmer's Market Locations: Little Italy | La Jolla | Hillcrest

We're currently taking a break from the Farmer's Markets due to Covid. Come to our shop instead at: La Jolla, California 858.886.72717

Instagram @smallgoods_

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