Cheese Shop San Diego

Our story

Hi. We're Smallgoods. Our specialty is American Cheese & Provisions.

Our Southern California business started in the La Jolla Open Aire Market in the Fall of 2015 by cheesemonger, fanatic, fan and American Cheese Society Certified Cheese Professional® Jenny Eastwood and her husband, Mike. With Jenny's years of experience, training, passion and devotion to all-things-cheese, the mission was simple: curate the absolute best and most-unique American small-batch cheeses and provisions.

We've got nothing against international cheeses. But, much like American craft brewers and artisan food producers, American cheesemakers are making AMAZING products that we're proud to support. Every weekend is a different selection of our finds. Shop with us at:

Sat 8-2 @ Little Italy Mercato
Sun 9-2 @ La Jolla Open Aire Market
Sun 9-2 @ Hillcrest Farmer's Market
Wed 3-7 @ Carlsbad Farmer's Market

If you cant make it to the markets, check out our monthly delivery options at: americancheeseclub.com.

Prior to every market, we send out an e-blast listing all of our goods - please sign up if you like to see what's coming up - just click on the "more" tab up top to access those email lists.

Got a special event, cheese need or want to chat cheese? We're licensed, full service caterers. Reach us at: info(@)smallgoodsusa.com

Thanks! J&M

What we do

Retail & Delivery

If you're looking for the best in handcrafted American cheeses and provisions, find us at the weekend San Diego markets or through our delivery service: americancheeseclub.com

Classes

From large scale events to intimate, gatherings with your friends, our unpretentious classes are fun, rewarding and put smiles on faces. Plus, you might learn something!

Catering

Say goodbye to cubed cheese, plastic trays and store-bought commodity cheeses once and for all. Our licensed catering services will make your event stand out from others.

Work with us

Are you an urban winery, a bar, a brewery, a hotel or someone else that wants to keep customers in their seats with delicious deli plates designed to your business? Yep. We do that, too. Time for a cheese chat.

Events

Cheese-based events are a really fun and lucrative way to grow your business while rewarding your customers. With proven results, our clients keep signing up for more. If you're considering an event then let us know.

Partnerships

We're always thinking about ways to grow our business by partnering with likeminded and complimentary establishments and people. Perhaps you are, too? Let's share our visions over some cheese. Let's talk.

About us

Jenny Eastwood, ACS CCP®

VP of Cheese

Mike Eastwood

VP of Provisions

Smallgoods USA LLC