About Smallgoods

About Smallgoods

Smallgoods Cheese Shop & Cafe is located at 7524 La Jolla Blvd, La Jolla, CA 92037, phone: 858 886 7217 or text: 917 783 5747. info@smallgoodsusa.com

Hours: Tues-Sun, 9-5ish. Heritage Farms farm stand joins us Tues & Thurs from 9-2

Smallgoods specializes in American farmstead cheeses, cured meats, sliced deli meats and gourmet American products sourced from our country's best and often rarest producers. We are a Cheese Shop, Deli, Coffee Shop, Cafe and Caterer that is focussed on American-made products. We produce delicious charcuterie platters, sandwiches and more.

Our Southern California business started in the La Jolla Open Aire Market in the Fall of 2015, by American Cheese Society Certified Cheese Professional®, Jenny, and her husband, Mike. In February of 2020, we opened our flagship Cheese Shop & Cafe in our home town of La Jolla, CA. Just 4 weeks later and COVID is upon us. Only 40% of food establishments have remained open during the pandemic. We are proud to say that we are one of them. With no Federal, State or Local government assistance, we fight daily to provide for our community and keep our business going.

We look forward to joining back up with the Farmer's Markets when the time is right. Until then, our attention is 100% on our shop.

Reach us at: info@smallgoodsusa.com or 858 886 7217 or join our email list found on the "more" tab above.

Thank you, Jenny & Mike

Support Local. It matters now more than ever.

What we do

Retail

Retail

Please come and see us at our brand new cheese shop and cafe for the best in sandwiches, platters, coffee and more, La Jolla, or call us at 858 886 7217

Social

Social

From large scale events to small book clubs or backyard parties, American cheese and cured meats platters or individual plates put smiles on faces are what your guests will love.

Catering

Catering

Say goodbye to cubed store-bought cheeses. Our licensed catering services will make your event stand the way you want it to.

Work with us

Work with us

Are you an establishment that wants to keep customers in their seats with classes, cheese plates or...? We'll customize to your specs

Events

Events

Cheese-based events are a really fun and lucrative way to grow your business while rewarding your customers with proven results.

Partnerships

Partnerships

We're always thinking about ways to partner with likeminded, fun establishments. Perhaps you are, too?

Beach Platter for 2

Family Platters

Group Platters

Picnic Platter for 4

Individual Platters for 9

Party Platters

About us

Jenny Eastwood, ACS CCP®
Jenny Eastwood, ACS CCP®
VP of Cheese
Mike Eastwood
Mike Eastwood
VP of Provisions
Cash Eastwood
Cash Eastwood
VP of Security

Smallgoods Farmer's Market Locations: Little Italy | La Jolla | Hillcrest

We're currently taking a break from the Farmer's Markets due to Covid. Come to our shop instead at: La Jolla, California 858.886.72717