Our story

Our story

Smallgoods Cheese Shop & Cafe is located at 7524 La Jolla Blvd, La Jolla, CA 92037, ph 858 886 7217. We operate Tues-Sun, 9-6. If you'd like to be updated on our new shop's events and happenings, please join the email list found in the "more" tab above

Our Southern California business started in the La Jolla Open Aire Market in the Fall of 2015, by American Cheese Society Certified Cheese Professional®, Jenny, and her husband, Mike. We specialize in American farmstead cheeses, cured meats and gourmet, American products. We source the absolute best and most-unique American small-batch artisan products that there are.

In February of 2020, we opened a Cheese Shop & Cafe in our home town of La Jolla, California. We're excited to embark on a true, retail journey in our community. And, even though we have the cafe going, we still love the Farmer's Markets - it's there that you can find us atSan Diego's 3 biggest weekend markets (Little Italy Mercato, La Jolla Open Aire Market & Hillcrest Farmer's Market).

Our website doesn't get much attention these days. To stay in touch with us, please join our email lists under the "more" tab above.

Reach us at: info(@)smallgoodsusa.com

Thanks, Jenny & Mike

What we do

Retail & Delivery

Retail & Delivery


If you're looking for the best in handcrafted American cheeses and provisions, visit our new shop in La Jolla, or find us at the weekend San Diego markets throughout San Diego

Classes

Classes

From large scale events to intimate, gatherings with your friends, our unpretentious classes are fun, rewarding and put smiles on faces. Plus, you might learn something!

Catering

Catering

Say goodbye to cubed cheese, plastic trays and store-bought commodity cheeses once and for all. Our licensed catering services will make your event stand out from others.

Work with us

Work with us

Are you an urban winery, a bar, a brewery, a hotel or someone else that wants to keep customers in their seats with delicious deli plates designed to your business? Yep. We do that, too. Time for a cheese chat.

Events

Events

Cheese-based events are a really fun and lucrative way to grow your business while rewarding your customers. With proven results, our clients keep signing up for more. If you're considering an event then let us know.

Partnerships

Partnerships

We're always thinking about ways to grow our business by partnering with likeminded and complimentary establishments and people. Perhaps you are, too? Let's share our visions over some cheese. Let's talk.

About us

Jenny Eastwood, ACS CCP®
Jenny Eastwood, ACS CCP®
VP of Cheese
Mike Eastwood
Mike Eastwood
VP of Provisions
Clementine
Clementine
VP of Leftovers

Smallgoods Farmer's Market Locations: Little Italy | La Jolla | Hillcrest

We love cheese.

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