Our story

Our story

Hi. We're Smallgoods Cheese & Provisions.

Our Southern California business started in the La Jolla Open Aire Market in the Fall of 2015 by cheesemonger, fanatic, fan and American Cheese Society Certified Cheese Professional® Jenny Eastwood and her husband, Mike. With Jenny's years of experience, training, passion and devotion to all-things-cheese, the mission was simple: curate the absolute best and most-unique American small-batch cheeses and provisions.

We've got nothing against international products. But, much like American craft brewers and artisan food producers, American cheesemakers are doing their own thing. Often, they put a delicious spin on traditional styles - and they're AMAZING! Come and experience our products for yourself at:

Saturday 8-2 @ Little Italy Mercado
Sunday 9-2 @ La Jolla Open Aire Market

Prior to every market, we send out an email listing all of our goods - so please sign up if you like to see what's coming up.

Got a special event, cheese need or want to chat cheese? Reach us at: info(@)smallgoodsusa.com

Thanks! J&M

What we do

Retail

Retail

If you're looking for the best in small batch, American cheeses and provisions, find us at: Little Italy Mercado and the La Jolla Open Aire Market.

Classes

Classes

From large scale events to intimate, gatherings with your friends, our unpretentious classes are fun, rewarding and put smiles on faces. Plus, you might learn something!

Catering

Catering

Say goodbye to cubed cheese, plastic trays and store-bought commodity cheeses once and for all. Our licensed catering services will make your event stand out from others.

Work with us

Work with us

Are you an urban winery, a bar, a brewery, a hotel or something else that wants to keep customers in their seats with delicious and pleasing cheese plates? Yep. We do that, too. Time for a cheese chat.

Events

Events

Cheese-based events are a really fun and lucrative way to grow your business while rewarding your customers. With proven results, our clients keep signing up for more. If you're considering an event then let us know.

Partnerships

Partnerships

We're always thinking about ways to grow our business by partnering with likeminded and complimentary establishments and people. Perhaps you are, too? Let's share our visions over some cheese. Let's talk.

About us

Jenny Eastwood, ACS CCP®
Jenny Eastwood, ACS CCP®
VP of Cheese
Mike Eastwood
Mike Eastwood
VP of Provisions
Clementine
Clementine
VP of Leftovers

Little Italy Mercardo | La Jolla Open Aire Market

Saturday 8-2 | Sunday 9-1:30

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