Cheese and Charcuterie Cheese Shop San Diego

About Smallgoods

About Smallgoods

Smallgoods Cheese Shop & Cafe is located at 7524 La Jolla Blvd, La Jolla, CA 92037, phone: 858 886 7217 or text: 917 783 5747. Our shop MENU can be found at the top of the page under the "more" tab above. info@smallgoodsusa.com

Hours: Tues-Sun, 9-5ish. Heritage Farms farm stand joins us Tues & Thurs from 9-2

Smallgoods specializes in American farmstead cheeses, cured meats, sliced deli meats and gourmet American products sourced from our country's best and often rarest producers. We are a Cheese Shop, Deli, Coffee Shop, Cafe and Caterer that is focussed on American-made products. We produce delicious charcuterie platters, sandwiches and more.

Our Southern California business started in the La Jolla Open Aire Market in the Fall of 2015, by American Cheese Society Certified Cheese Professional®, Jenny, and her husband, Mike. In February of 2020, we opened our flagship Cheese Shop & Cafe in our home town of La Jolla, CA. Just 4 weeks later and COVID is upon us. Only 40% of food establishments have remained open during the pandemic. We are proud to say that we are one of them. With no Federal, State or Local government assistance, we fight daily to provide for our community and keep our business going.

We look forward to joining back up with the Farmer's Markets when the time is right. Until then, our attention is 100% on our shop.

Reach us at: info@smallgoodsusa.com or 858 886 7217 or join our email list found on the "more" tab above.

Thank you, Jenny & Mike

Support Local. It matters now more than ever.

What we do

Retail

Retail

Come and see us at our new La Jolla cheese shop and cafe for the best in sandwiches, platters, coffee and more, or call us at 858 886 7217

Social

From large events to small clubs or backyard parties, American cheese and cured meats platters are guest favorites.

Catering

Catering

Say goodbye to cubed store-bought cheeses. Our licensed catering services will make your event stand out from the rest.

Work with us

Work with us

Are you an establishment that wants to keep customers in their seats with classes, cheese plates or...? We'll customize to your specs

Events

Events

Cheese-based events are a really fun and lucrative way to grow your business while rewarding your customers with proven results.

Partnerships

Partnerships

We're always thinking about ways to partner with likeminded establishments. Perhaps you are, too?

Beach Box for 2
A fun snack to take to the beach or the park.

Family Platters

Group Platters

Picnic Platter for 4

Individual Platters for Social Distance Get togethers

Party Platters

About us

Jenny Eastwood, ACS CCP®

Jenny Eastwood, ACS CCP®

VP of Cheese

Mike Eastwood

Mike Eastwood

VP of Provisions

Cash Eastwood

Cash Eastwood

VP of Security

Smallgoods Farmer's Market Locations: Little Italy | La Jolla | Hillcrest

We're currently taking a break from the Farmer's Markets due to Covid. Come to our shop instead at: La Jolla, California 858.886.72717

Instagram @smallgoods_

smallgoods_

Happy Thanksgiving from Smallgoods! Shop for fres

Happy Thanksgiving from Smallgoods! Shop for fresh Thanksgiving flowers today with our Farmer market friends, Hidalgo Flowers! @hidalgoflowers

And....we’re off! Thanksgiving platters all day

And....we’re off! Thanksgiving platters all day long.

First trays of the day might be my faves. They’r

First trays of the day might be my faves. They’re for Ken at Bird Rock Fine Wines shoes going to enjoy these desert cheeses to go with a fine Port. My kind of way to close out a Thanksgiving meal.
#bitdrockfinewines
Cheeses:
Jakes Aged Gouda - raw cow
Finger Lakes Gold - goat
The Blue Jay - juniper/cow
5 yr Cheddar - cow
Green Hill - cow/double

Our LaJolla Cheese Shop & Cafe is open today till 6 We now have 15-minute parking right out front!
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7524 LaJolla Blvd, LaJolla,CA
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#americancheeseshop
#cheeseandmeats
#ediblesd
#lajolla
#supportamericandairy
#farmsfirst
#realamericancheese
#cheeseshop
#smallgoods_
#mylajolla
#sandiegocheeseshop
#lajollacheeseshop
#ilovecheese
#cheese
#cheeseandport
#bluecheese
#wineandcheese
#cheeseplatter @frc_cheese @deercreekcheese @livelyrundairy @jakesgouda @sweetgrassdairy

Hidalgo Flowers popup happening TODAY our front of

Hidalgo Flowers popup happening TODAY our front of Smallgoods - just in time for you to score the freshest Thanksgiving flowers from one of our favorite fellow Farmer Market vendors. Today from 9-2⠀at 7524 La Jolla Blvd. And free small coffees all day long in the shop!
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100% of all proceeds from any of our popups stays with the vendor. We’ve never charged or collected a penny. They’re our friends and they need the extra business and extra exposure. Support local. It matters and it keeps dreams and farms alive. ⠀
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Shop: 7524 La Jolla Blvd, La Jolla ⠀
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#supportamericanfarmers ⠀
#farmsfirst ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#lajollameatshop⠀
#lajollaflowershop ⠀
#lajollalocalshop⠀
#lajolla

Jake’s Gouda / a New York State raw milk cheese,

Jake’s Gouda / a New York State raw milk cheese, is crafted like a traditional Dutch Gouda. Wheels are hand rubbed with buttercream to create a dense, aged and crystalline incredibleness. This isn’t super-sweet, like many American Gouda’s can be - it’s just right - and it’s available at our shop right now.

Our LaJolla Cheese Shop & Cafe is open till 6pm daily until Thanksgiving. We now have 15-minute parking right out front!
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Shop: 7524 LaJolla Blvd, LaJolla, CA
Ph: 858 886 7217
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#americancheeseshop
#cheeseandmeats
#ediblesd
#lajolla
#supportamericandairy
#farmsfirst
#realamericancheese
#cheeseshop
#smallgoods_
#mylajolla
#sandiegocheeseshop
#lajollacheeseshop
#ilovecheese
#cheese
#rawmilk
#gouda #americangouda
#buyamericancheese

We’ve been saving our wheels of the current 2019

We’ve been saving our wheels of the current 2019 World Champion Cheese Awards winner, American-made, Rogue River Blue, for just this occasion: Thanksgiving Shoppers and Thanksgiving cheese platters.

We don’t hold back on our cheese platters at all. They’re the best way for us to showcase and show off the incredible, American-made cheeses that we love so much. Our lucky Blue Cheese-loving customers are in for a super special treat on their Smallgoods platters this Thanksgiving: the current Best Cheese in the World.

Enjoy this fantastic Blue with aged, distinctive wines like Sauternes, Cab Franc’s, Voigners and Ports - it will compliment your “yeah let’s open up that special bottle we’ve been saving” like no other. So do it!

It’s also available in the shop while supplies last. Or call us for a platter - it’s never too late. 8588867217

Our LaJolla Cheese Shop & Cafe is open till 6pm daily until Wednesday evening. We now have 15-minute parking right out front!
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7524 LaJolla Blvd, LaJolla,CA
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#americancheeseshop
#cheeseandmeats
#ediblesd
#lajolla
#supportamericandairy
#farmsfirst
#realamericancheese
#cheeseshop
#smallgoods_
#mylajolla
#sandiegocheeseshop
#lajollacheeseshop
#ilovecheese
#cheese
#worldchampioncheese
#rogueriverblue
#bluecheese
#wineandcheese
#cheeseplatter #worldcheeseawards

Bandaged Bismark, from Grafton Viillage, VT and ag

Bandaged Bismark, from Grafton Viillage, VT and aged by our friends at Brooklyn’s, Crown Finish Caves. Cloth-Wrapped thermalized sheep milk cheese. Perfect with bold red wines and port. In other words, perfect for Thanksgiving. Available starting today at our shop ⠀
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Our LaJolla Cheese Shop & Cafe is open till 6pm daily until Thanksgiving. We now have 15-minute parking right out front!⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#cheeseandmeats⠀
#ediblesd⠀
#lajolla⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#ilovecheese ⠀
#cheese⠀
#sheepmilkcheese⠀
#vtcheese⠀
#crownfinish⠀

Yes, it’s a Brie! But not just any ol’ Brie. T

Yes, it’s a Brie! But not just any ol’ Brie. This one, called Noblette, from Calkins Creamery in Wayne County, PEnnsylvania, was recently awarded top honors at the American Cheese Society as Best in its Class. ⠀
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“This award-winning cheese wouldn't be possible without the happy cows to produce the milk at Highland Farm.⠀
"The farmers, they're the ones that actually have done the hard work of milking the cows, caring for the animals, caring for the land, everything involved. It's not just us here in the creamery making it happen. my whole entire family is involved."⠀
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Shop local. But American cheeses. Support OUR dairy industry. Shop thoughtfully ⠀
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Available now in our shop ⠀
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Our LaJolla Cheese Shop & Cafe is open till 6pm daily until Thanksgiving. We now have 15-minute parking right out front!⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#cheeseandmeats⠀
#ediblesd⠀
#lajolla⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#ilovecheese ⠀
#cheese⠀
#brie⠀
#buyamericancheese⠀

We always like to represent California cheeses for

We always like to represent California cheeses for Thanksgiving. There’s non better than Petaluma’s, Andante Dairy. Here are 4 of our faves - Figaro, Pastoral, Rondo and Cavatina. They’re the perfect addition to any spread⠀
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Our LaJolla Cheese Shop & Cafe is open till 6pm daily until Thanksgiving. We now have 15-minute parking right out front!⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#cheeseandmeats⠀
#ediblesd⠀
#lajolla⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#ilovecheese ⠀
#cheese⠀
#cacheese ⠀
#cacheeseguild ⠀
#sdeats⠀

Last day for cheese platter orders. San Diego shop

Last day for cheese platter orders. San Diego shoppers: shop local, buy the BEST American artisan cheese that our country has to offer, along with the BEST cured meats that our country has to offer at Smallgoods - shop today and tomorrow til 6pm.

And, thank you for shopping with us! For a 10-month old shop that opened just weeks before the pandemic, we are doing ok thanks to the huge support and love and appreciation we’ve received from our cheese loving community.

Thank you!
M&J

Ph 8588867217
7524 La Jolla Blvd
Smallgoodsusa.com
yaycheese! #buylocal

Such a great tasting meat. Coppa -from Elevation

Such a great tasting meat. Coppa -from Elevation Meats in Colorado. We use this on our cheese and charcuterie platters and sandwiches all day long. ⠀
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Smallgoods Meat Shop/Cheese Shop & Cafe is open 7 days a week from 9ish to 6ish till Thanksgiving. ⠀
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7524 LaJolla Blvd ⠀
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#coppa #thanksgiving #sandiego #madeinamerica #visitsd #mylajolla #sdfoodie #smallgoods_ #sdeats #charcuterie #musclemeats #drycured⠀

Here’s just one of the great American cheeses we

Here’s just one of the great American cheeses we’ll be featuring on our Thanksgiving platters and exclusively in our shop starting tomorrow: ⠀
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“‘Dolle Mina’ translates from Dutch to a term that describes a woman who is a little crazy or wild. It was also a women’s movement in the Netherlands in the 60s. If you look it up, you’ll see an iconic photo of 3 women holding up their shirts. The one in the middle is my mother,” says Cheesemaker, Charuth. @dutchgirlcreamery @shadowbrook_farm
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Dolle Mina pairs with light beers, Rose’s & Prosecco’s. It’s crafted from goat milk sourced directly from the creamery. It’s a goat gouda that’s nutty with sweet undertones and it’s a great American-made cheese that’s the perfect addition to any cheeseboard.⠀
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Our LaJolla Cheese Shop & Cafe is open till 6pm daily until Thanksgiving. We now have 15-minute parking right out front!⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#cheeseandmeats⠀
#ediblesd⠀
#lajolla⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#ilovecheese ⠀
#cheese⠀
#dollemina⠀
#sdeats #gouda #goatgoudacheese

Hiya friends! Our little shop is open today thru

Hiya friends!

Our little shop is open today thru Wednesday, from 9-6. Stop by to see the absolute best and unique American farmstead and regional cheeses, cured meats and your favorite Farmer Market products. And, if you have products reserved (Mangalitsa Jamon, Duck Pate or other items) today would be a great day to come by and pick up). Our deli case will be loaded and waiting.

Tomorrow: Heritage Farms @heritage_family_farms is outside with all of your Thanksgiving fruits and veggies. Plus, Francisco is bringing fruity pies from their friends at Julian Pie Company!! Yum! Inside, we’ll have another Farmer Market pal, Justine, from Dream Industries Pasta @dreamfactoryindustries is slingin’ fresh homemade pasta, ricotta, sauces and more. And then - on Wednesday, while you’re picking up your Smallgoods platters, shop for fresh Thanksgiving flowers right out front with yet another Farmer Market pal, Zulma, from Hidalgo Flowers @hidalgoflowers

Let’s help our Farmer Market pals as much as we can. Buy fresh, buy local, buy thoughtfully and buy safely.
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Shop: 7524 La Jolla Blvd, La Jolla
15-minute parking right out front.
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#supportamericandairy #farmsfirst #americancheesesociety #smallgoods_ #mylajolla #sandiegocheeseshop #lajollacheeseshop #farmermarketpopups

Ahhh The squeaky wheel gets greased! We now have a

Ahhh The squeaky wheel gets greased! We now have a 15-minute parking spot right out front of our shop. No more parking hassles!
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Shop: 7524 La Jolla Blvd, La Jolla open every day until Thanksgiving. Today till 2. Mon-We’d till 6

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#supportamericandairy #farmsfirst #americancheesesociety #smallgoods_ #mylajolla #sandiegocheeseshop #lajollacheeseshop

What a treat this has been to slice down and share

What a treat this has been to slice down and share this incredibly rare, American made, 2-year Mangalitsa Jamon with our customers here at Smallgoods. ⠀
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Much respect to our American artisans who make incredible products like these a reality. ⠀
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@incontrocured
@goldengatemeatcompany
@winklerwoolypig #sangiacomospecialtymeats

There are great products out there - and they don’t always have to come from overseas or a grocery store to get them. Shop thoughtfully. ⠀
Shop local.

We’ve made a lot of platters over the last coupl

We’ve made a lot of platters over the last couple of months. Smallgoods artisan platters are filled with regional and seasonal American made cheeses, cured meats and Farmer Market products - perfect for Thanksgiving. If you’d like us to make you, call us at 858867217. ⠀
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Our LaJolla Cheese Shop & Cafe is open 7 days a week from 9ish to 6. Now with 15-minute parking right out front. ⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
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#americancheeseshop #cheeseandmeats⠀
#ediblesd #lajolla #supportamericandairy
#farmsfirst #realamericancheese #cheeseshop #smallgoods_ ⠀
#mylajolla #sandiegocheeseshop #lajollacheeseshop #ilovecheese ⠀
#cheese #platters #thatcheeseplate⠀
#charcuterie # sdeats #cheeseplatter ⠀

New cheese alert! It’s a first-timer for our Cal

New cheese alert! It’s a first-timer for our California shoppers. Gatekeeper is from from New York State’s, Old Chatham and aged at Brooklyn’s, Crown Finish Caves.

Cow and Sheep milk is transformed into a buttery and earthy triple creme cheese - but with a kick. Originally washed with FarmgateCiders (hence the name). This cheese is amazing! Long live American cheese!

Our LaJolla Cheese Shop & Cafe is open 6 days a week from 9ish to 5ish
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Shop: 7524 LaJolla Blvd, LaJolla, CA
Ph: 858 886 7217 15-minute parking right out front.
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#americancheeseshop
#cheeseandmeats
#ediblesd
#lajolla
#supportamericandairy
#farmsfirst
#realamericancheese
#cheeseshop
#smallgoods_
#mylajolla
#sandiegocheeseshop
#lajollacheeseshop
#ilovecheese
#cheese
#crownfinish
#buylocal #nycheese
#sdeats

New cheese alert! From Ohio’s, Kokoborrego Chees

New cheese alert! From Ohio’s, Kokoborrego Cheese co,. It’s Shot Rock Tomme. In the game of curling, a shot rock is the stone in scoring position - and probably looks a lot like this sweet, smoky
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& grassy tomme. Kokoborrego in Ohio transforms the milk of their own flock of sheep to make this wonderful raw sheep milk cheese: a bit sharp with mellow brown butter tastes. Just perfect with a red wine. ⠀
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Our LaJolla Cheese Shop & Cafe is open 6 days a week from 9ish to 5ish⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#sandwichshop⠀
#lajolla⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#ilovecheese ⠀
#rawsheepcheese⠀
#tomme⠀
#americancheese⠀
#ohcheeseguild⠀

We have tons of Petaluma-based, Andante Dairy prod

We have tons of Petaluma-based, Andante Dairy products at the shop right now. They’re the perfect Thanksgiving gift or cheeseboard centerpiece ⠀
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This one called Cavatina, is a soft ripened, goat milk cheese that’s covered with ash, giving it a beautiful soft grey color and a slightly wrinkled texture. Inside, a creamy white paste with a light, flaky texture; mild and buttery taste awaits.
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Our LaJolla Cheese Shop & Cafe is open 7 days a week from 9ish to 5ish till Thanksgiving. ⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#cheeseandmeats⠀
#ediblesd⠀
#lajolla⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#ilovecheese ⠀
#cheese⠀
#goatchevre⠀
#sdeats⠀

Mangalitsa Jamon. My new love!

Mangalitsa Jamon. My new love!

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