About Smallgoods

About Smallgoods

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Our San Diego Cheese Shop & Cafe is located at 7524 La Jolla Blvd, La Jolla, CA 92037, phone: 858 886 7217 or info@smallgoodsusa.com Hours: Tues-Sat 9-5 (Thur/Fri till 6), Sun: La Jolla Open Aire Market 9-1. Heritage Family Farms farmstand joins us Tues & Thurs from 9-2.

'21 La Jolla Village Readers Choice Awards - voted Best Sandwich, Best Soup, Best Grab n' Go Meals & Best Caterer.

'21 La Jolla Light Reader's Poll - voted top 3 Best Cafe.

'20 La Jolla Light Reader's Poll - voted Best American, Best Sandwich and Best New Restaurant.

Smallgoods specializes in American farmstead and seasonal cheeses, cured meats, deli meats and gourmet American products sourced from our country's best producers. We are a Cheese Shop, Deli, Coffee Shop, Cafe and Caterer. We produce delicious cheese and charcuterie platters, sandwiches and more.

Our Southern California business started in the La Jolla Open Aire Market in the Fall of 2015, by American Cheese Society Certified Cheese Professional®, Jenny, and her husband, Mike. In February of 2020, we opened our flagship Cheese Shop & Cafe in our home town of La Jolla, CA. Just 4 weeks later and COVID was upon us. Only 40% of food establishments remained open during the pandemic. We were one of them.

info@smallgoodsusa.com | 858 886 7217 (Pearl St. & La Jolla Blvd)

Thank you, Jenny & Mike

Support Local. It matters now more than ever.

CONTACT US

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EMAIL LIST

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What we do

Smallgoods offerings:
Retail

Retail

Stop by our Shop at 7524 La Jolla Blvd | ph 858 886 7217 . We're near the corner of La Jolla Blvd & Pearl St.

Social

Social

From large events to small clubs or backyard parties, American cheese and cured meats platters are guest favorites.

Catering

Catering

Our licensed catering services will make your event stand out from the rest.

Work with us

Work with us

Are you an establishment that wants to keep customers in their seats with classes, cheese plates or...? We'll customize to your specs

Events

Events

Cheese-based events are a really fun and lucrative way to grow your business while rewarding your customers with proven results.

Partnerships

Partnerships

We're always thinking about ways to partner with likeminded establishments. Perhaps you are, too?

Snack Boxes

Snack Boxes

Beach Box for 2
A fun snack to take to the beach or the park.

Family Platters

Family Platters

Group Platters

Group Platters

Picnic Trays

Picnic Trays

Single Serve Trays

Single Serve Trays

Party Trays

Party Trays

About Us

Jenny Eastwood, ACS CCP®
Jenny Eastwood, ACS CCP®
VP of Cheese
Mike Eastwood
Mike Eastwood
VP of Provisions
Cash Eastwood
Cash Eastwood
VP of Security

Smallgoods Farmer's Market Locations: Sunday @ La Jolla 9-1