Cheese and Charcuterie Cheese Shop San Diego

About Smallgoods

About Smallgoods

Smallgoods Cheese Shop & Cafe is located at 7524 La Jolla Blvd, La Jolla, CA 92037, phone: 858 886 7217 or text: 917 783 5747 or info@smallgoodsusa.com

Our shop MENU can be found at the top of the page under the "more" tab above.

Hours: Tues-Sat 9-5ish Thurs/Fri till 6

Heritage Farms farm stand joins us Tues & Thurs from 9-2

Smallgoods specializes exclusively in American farmstead cheeses, cured meats, sliced deli meats and gourmet American products sourced regionally and seasonally from our country's best and often rarest producers. We are a Cheese Shop, Deli, Coffee Shop, Cafe and Caterer that is focussed on American-made products. We produce delicious charcuterie platters, sandwiches and more.

Our Southern California business started in the La Jolla Open Aire Market in the Fall of 2015, by American Cheese Society Certified Cheese Professional®, Jenny, and her husband, Mike. In February of 2020, we opened our flagship Cheese Shop & Cafe in our home town of La Jolla, CA. Just 4 weeks later and COVID is upon us. Only 40% of food establishments have remained open during the pandemic. We are proud to say that we are one of them.

We look forward to joining back up with the Farmer's Markets when the time is right. Until then, our attention is 100% on our shop.

Reach us at: info@smallgoodsusa.com or 858 886 7217 or join our email list found on the "more" tab above.

Thank you, Jenny & Mike

Support Local. It matters now more than ever.

2020 La Jolla Light Reader's Poll - voted Best American, Best Sandwich and Best new Restaurant

What we do

Retail

Retail

Come and see us at our new La Jolla cheese shop and cafe for the best in sandwiches, platters, coffee and more, or call us at 858 886 7217

Social

From large events to small clubs or backyard parties, American cheese and cured meats platters are guest favorites.

Catering

Catering

Say goodbye to cubed store-bought cheeses. Our licensed catering services will make your event stand out from the rest.

Work with us

Work with us

Are you an establishment that wants to keep customers in their seats with classes, cheese plates or...? We'll customize to your specs

Events

Events

Cheese-based events are a really fun and lucrative way to grow your business while rewarding your customers with proven results.

Partnerships

Partnerships

We're always thinking about ways to partner with likeminded establishments. Perhaps you are, too?

Beach Box for 2
A fun snack to take to the beach or the park.

Family Platters

Group Platters

Picnic Platter for 4

Individual Platters for Social Distance Get togethers

Party Platters

About us

Jenny Eastwood, ACS CCP®

Jenny Eastwood, ACS CCP®

VP of Cheese

Mike Eastwood

Mike Eastwood

VP of Provisions

Cash Eastwood

Cash Eastwood

VP of Security

Smallgoods Farmer's Market Locations: Little Italy | La Jolla | Hillcrest

We're currently taking a break from the Farmer's Markets due to Covid. Come to our shop instead at: La Jolla, California 858.886.72717

Instagram @smallgoods_

smallgoods_

Playoff Platters! Happening all day today at Small

Playoff Platters! Happening all day today at Smallgoods. It’s not too late to order one for today or tomorrow’s games. ⠀
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Our LaJolla Cheese Shop & Cafe is open 5-days a week with 15-minute parking right out front. ⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#lajolla⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#nfl⠀
#cheeseplatter

Sure, bring your own chair, but wait your turn ple

Sure, bring your own chair, but wait your turn please.
1 person, 1 couple or 1 family at a time.⠀
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Our LaJolla Cheese Shop & Cafe is open 5- days a week with 15-minute parking right out front. ⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#supportamericandairy ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#ilovecheese ⠀
#cheese⠀
#bernie #feelthebern @dachshundsofinstagram

Flower Power Friday returns to Smallgoods. For no

Flower Power Friday returns to Smallgoods. For no good reason, other than to bring some much-needed flowers and fragrances to our neighborhood, we’ve invited Hidalgo Flowers to do a pop-up. Come on by today for some fresh flowers - and cheese, meats, empanadas, baguettes, pastries, gourmet meals, salads, soups and more. So much more! Cheers to 2021. Let’s turn this year ON!
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Shop: 7524 La Jolla Blvd, La Jolla
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#supportamericandairy #farmsfirst #americancheesesociety #smallgoods_ #mylajolla #sandiegocheeseshop #lajollacheeseshop @hidalgoflowers @lajollabythesea

We’re taking a few much-needed days off. Our sho

We’re taking a few much-needed days off. Our shop reopens on Thursday with Heritage Farms out front, so enjoy those goals while you can. ⠀
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Thanks for an epic year. ⠀
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M&J⠀
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#americancheeseshop

Merry Christmas and Happy Holidays to all.

Merry Christmas and Happy Holidays to all.

First platter of the day. All-American cheeses by:

First platter of the day. All-American cheeses by: Central Coast Creamery -CA, Sweet Grass Dairy-GA, Jake’s- NY, Achadinha - CA and Meadow Creek -VA. ⠀
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Merry Christmas cheese lovers! ⠀Thank you to everyone that’s been supporting Small Businesses across the US. We feel it!
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Our LaJolla Cheese Shop & Cafe is open 6-days a week with 15-minute parking right out front. ⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#lajolla⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#ilovecheese ⠀
#cheese

My sign’s got that “get me the fk outta here” hitchhiker lean to it. ⠀
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Our LaJolla Cheese Shop & Cafe is open till 6pm daily until Thanksgiving. We now have 15-minute parking right out front!⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#cheeseandmeats⠀
#ediblesd⠀
#lajolla⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#ilovecheese ⠀
#cheese⠀
#dollemina⠀
#sdeats⠀

Just 2 hours from now our little La Jolla cheese s

Just 2 hours from now our little La Jolla cheese shop will transform into a glorious Flower Shop with fresh holiday flowers under our tent and in the shop from one of our fellow Farmer Market vendors, Hildago Flowers. Shop local. Shop small business and fill your world with colors and smells to delight the senses!! Our farmers need all the help we can give them so let’s send the Hidalgo family home with an empty truck and smiles on their faces!!
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Today. 9-? ⠀
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Our LaJolla Cheese Shop & Cafe & Flower Shop is open 6-days a week with 15-minute parking right out front. ⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#lajolla⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#ilovecheese ⠀
#cheese #flowershop

Here’s another great cheese that we’ll have av

Here’s another great cheese that we’ll have available for our Holiday shoppers starting tomorrow. Crafted by Old Chatham, sent to Brooklyn’s Crown Finish Caves for
finishing school, Naked Pruner is a soft ripened cheese, lightly washed with
an artisan ale. Becoming pudgy and gooey with light hints of morel mushroom, this is an exceptional cheese - and uniquely crafted.

Our LaJolla Cheese Shop & Cafe is open 6-days a week with 15-minute parking right out front.
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Shop: 7524 LaJolla Blvd, LaJolla, CA
Ph: 858 886 7217
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#americancheeseshop
#lajolla
#supportamericandairy
#farmsfirst
#realamericancheese
#cheeseshop
#smallgoods_
#mylajolla
#sandiegocheeseshop
#lajollacheeseshop
#ilovecheese
#cheese

New cheese alert! I LOVE the look of this cheese.

New cheese alert! I LOVE the look of this cheese. It’s got that unrisen loaf look to it. But I digress...it’s Cowpricious, from Petaluma, California’s, Achadinha Dairy.

Cowpricious is a hand rolled, aged cheese made of pasteurized cows & goats milk and aged for 6 to 12 months. It pairs well with apples, pears, figs, grapes, and all adds a nutty taste to salads, asparagus, pasta or risotto.

If you enjoy wine, it goes well with anything from a glass of chardonnay or aromatic white to a robust red, gluten-free or pilsner beer, or a port. Cowpricious will be front-and-center on a lot of our Christmas platters next week. But if you ask nicely, Cheesemonger Jenny might part with a piece or two before then.

Our LaJolla Cheese Shop & Cafe is open 6-days a week with 15-minute parking right out front.
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Shop: 7524 LaJolla Blvd, LaJolla, CA
Ph: 858 886 7217
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..
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#americancheeseshop
#lajolla
#supportamericandairy
#farmsfirst
#realamericancheese
#cheeseshop
#smallgoods_
#mylajolla
#sandiegocheeseshop
#lajollacheeseshop
#ilovecheese
#cheese
#cowpricious
#cacheeseguild
#cacheesetrail

On this day an epic battle was fought. ⠀ ⠀ ⠀

On this day an epic battle was fought. ⠀
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Mangalitsa Jamon⠀
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Smallgoods Meat Shop/Cheese Shop & Cafe is open 6 days a week from 9ish to 6ish ⠀
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7524 LaJolla Blvd ⠀
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#jamon #mangalitsa #incontrocured #patanegra #madeinamerica #charcuterie #pork #curedpork #mylajolla #sdfoodie #smallgoods_ #sdeats ⠀
ifoughttheboarandtheboarlost⠀

Sunday afternoon project...⠀ ⠀ #jamon⠀#2 #ma

Sunday afternoon project...⠀
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#jamon⠀#2
#mangalitsa ⠀
#incontrocured

All-American cheese and charcuterie platters custo

All-American cheese and charcuterie platters customized to your needs, taste and desires every time. We are thrilled with all of the orders that we’ve received. Today’s the last day to get a platter order in with us for Christmas. ⠀
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Our LaJolla Cheese Shop & Cafe is open 6-days a week with 15-minute parking right out front. ⠀
..⠀
Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
..⠀
..⠀
..⠀
#americancheeseshop⠀
#lajolla⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#ilovecheese ⠀
#cheese ⠀
#holidayplatter⠀
#cheeseplatter⠀
#heyplatterplatter

New cheese alert! And she’s selling fast. It’s

New cheese alert! And she’s selling fast. It’s Nebraska’s, Dutch Girl Creamery special one-off called, Dolle Mina with Herbs. This is such a holiday-looking cheese and it’s just delicious. All the goodness from an aged raw goat milk tomme with the added floral notes of herbs and crunchy bits. Yum!

Our LaJolla Cheese Shop & Cafe is open 6-days a week with 15-minute parking right out front.
..
Shop: 7524 LaJolla Blvd, LaJolla, CA
Ph: 858 886 7217
..
..
..
#americancheeseshop
#lajolla
#supportamericandairy
#farmsfirst
#realamericancheese
#cheeseshop
#smallgoods_
#mylajolla
#sandiegocheeseshop
#lajollacheeseshop
#ilovecheese
#cheese

The perfect gift has arrived! Many thanks to our

The perfect gift has arrived! Many thanks to our groovy neighbors, Jenna and Chris, for this little gem. You guys are the best! @thejennayost @chrishoyas

Hello darkness my old friend. Mangalitsa Jamon r

Hello darkness my old friend.

Mangalitsa Jamon rd ll for the Holidays starting soon.
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Smallgoods Meat Shop/Cheese Shop & Cafe is open 6 days a week from 9ish to 6ish
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7524 LaJolla Blvd
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#jamon #mangalitsa #incontrocured #patanegra #madeinamerica #charcuterie #pork #curedpork #mylajolla #sdfoodie #smallgoods_ #sdeats

Well....we’re trying to, at least. Shop opens

Well....we’re trying to, at least.

Shop opens tomorrow at 9, like it has every day thru Covid.

Heritage Farms will be out front tomorrow with fresh fruits & veggies like they have been every Tues/Thurs thru Covid.

Cash, our surly dachshund, will bark at you for coming anywhere near our shop, like he has every day all thru Covid

Bread Bar delivers great baguettes every Tues/Thurs/Fri, like they have all thru Covid

Cheesemonger Jenny will roll her eyes at you if you say “is this a Brie” as she has done, all thru Covid.

Fred’s Urban Farm will deliver fresh micro green salads to us, like they have all thru Covid.

Justine will deliver fresh pastas, like she has all the time thru Covid

Empanada Kitchen will put your otherwise useless oven to work with their empanadas ( that we sell) as they have, all thru Covid

Chez Christophe will deliver his gourmet meals to us this week, as he has done all thru Covid.

And we will continue to do our damndest to stay open, to keep ourselves safe and to be a safe place for you to shop and a safe place for you to feel human, as we have strived to be all thru Covid.

Now more than ever is the time to shop small and support the small businesses around you in every town and every state and in any way possible.

Our LaJolla Cheese Shop & Cafe & Deli & Anomaly is open 6-days a week with 15-minute parking right out front.
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Shop: 7524 LaJolla Blvd, LaJolla, CA
Ph: 858 886 7217
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#getup #standup

A pork-free platter for some hungry carnivores cel

A pork-free platter for some hungry carnivores celebrating Hanukkah. American Bison & Lamb on a bed of Wagyu Beef Bresaola with cornichons, Big Bill’s mustard and figs from Heritage Farms. Simple and tasty - thanks to the great products by these local artisans: ⠀
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@angel_salumi
@foustmans
@ilporcellinosalumi
@bigbillonthehills
@heritage_family_farms
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Smallgoods Meat Shop/Cheese Shop & Cafe is open 6 days a week from 9ish to 5ish, Sunday till 2. Now with 15-minute parking out front. ⠀
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7524 LaJolla Blvd ⠀
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#curedmeats #charcuterie #wagyu #bresaola #bisonsalami #charcuterie #lambsalami #salami #madeinamerica #mustard #meattray #hannukah #porkfree #curedmeatsplatter #platterpus #platter #mylajolla #sdfoodie #smallgoods_ #sdeats #keepitlocal #sandiegocuredmeats

As the weather gets cooler and the red wine, brand

As the weather gets cooler and the red wine, brandy and port wines come out, a spicy and creamy sheep milk Blue Cheese, like this one called, Big Woods Blue, from Minnesota’s, Shepherd’s Way, takes center-stage on our customized platters. This cheese has been named as one of the best Blue’s in the country. Our customers love it. ⠀
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Our LaJolla Cheese Shop & Cafe is open 6-days a week with 15-minute parking right out front. ⠀
..⠀
Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#lajolla⠀
#customcheeseplatters⠀
#supportamericandairy ⠀
#farmsfirst ⠀
#realamericancheese ⠀
#cheeseshop ⠀
#sheepmilkbluecheese⠀
#bluecheese⠀
#fromage⠀
#smallgoods_ ⠀
#mylajolla ⠀
#sandiegocheeseshop ⠀
#lajollacheeseshop ⠀
#ilovecheese ⠀
#cheese

Cheese platters come in all sorts of shapes and si

Cheese platters come in all sorts of shapes and sizes and they’re not just for events or parties these days. We’re thrilled that San Diego shoppers have embraced our products and our platters. Whether you’re plattering it up for Christmas or New Year’s, a night of your favorite reruns or just a different kind of takeaway meal, hit us up. ⠀
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Our LaJolla Cheese Shop & Cafe has been open 6 days a week since the onset of Covid and will remain so through the New Year. ⠀
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Shop: 7524 LaJolla Blvd, LaJolla, CA⠀
Ph: 858 886 7217⠀
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#americancheeseshop⠀
#cheeseandmeats⠀
#ediblesd⠀
#lajolla⠀
#goodfood ⠀
#sdeats⠀
#charcuterie⠀
#sdfood ⠀
#smallgoods_ ⠀
#whattoeat⠀
#pandemicfood ⠀
#socialdistancefood ⠀
#snackfood ⠀
#cheese⠀
#takeaway⠀
#cheeseplatter ⠀
#tvdinner⠀

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