Our story

Our story

Smallgoods Cheese Shop & Cafe is located at 7524 La Jolla Blvd, La Jolla, CA 92037, ph 858 886 7217. Hours: Tuesday thru Sunday, 9-5ish. Heritage Farms farm stand joins us Tues/Thurs from 9-2.

Our Southern California business started in the La Jolla Open Aire Market in the Fall of 2015, by American Cheese Society Certified Cheese Professional®, Jenny, and her husband, Mike. Smallgoods specializes in American farmstead cheeses, cured meats and gourmet, American products sourced from the absolute best and most-unique American producers.

In February of 2020, we opened our Cheese Shop & Cafe in our home town of La Jolla, California. Just 4 weeks later and COVID is upon us. Only 40% of food establishments have remained open during the pandemic. We are proud to say that we are one of them with. With no Federal, State or Local government assistance, we fight daily to keep our business going.

Smallgoods is a Cheese Shop, Coffee Shop, Cafe and Caterer that produces delicious charcuterie platters, sandwiches and so much more.

Please join our email list in the "more" tab above.

We thank our friends, family, supporters, our community and our Farmer Market friends for your patronage and assistance during these tough times. Smallgoods looks forward to joining back up with the Farmer's Markets when the time is right. Until then, our attention is 100% on our shop.

Support Local. It matters now more than ever.

Reach us at: info@smallgoodsusa.com

Thank you, Jenny & Mike

What we do

Retail & Delivery

Retail & Delivery


If you're looking for the best in handcrafted American cheeses and provisions, visit our new shop in La Jolla, or find us at the weekend San Diego markets throughout San Diego

Classes

Classes

From large scale events to intimate, gatherings with your friends, our unpretentious classes are fun, rewarding and put smiles on faces. Plus, you might learn something!

Catering

Catering

Say goodbye to cubed cheese, plastic trays and store-bought commodity cheeses once and for all. Our licensed catering services will make your event stand out from others.

Work with us

Work with us

Are you an urban winery, a bar, a brewery, a hotel or someone else that wants to keep customers in their seats with delicious deli plates designed to your business? Yep. We do that, too. Time for a cheese chat.

Events

Events

Cheese-based events are a really fun and lucrative way to grow your business while rewarding your customers. With proven results, our clients keep signing up for more. If you're considering an event then let us know.

Partnerships

Partnerships

We're always thinking about ways to grow our business by partnering with likeminded and complimentary establishments and people. Perhaps you are, too? Let's share our visions over some cheese. Let's talk.

About us

Jenny Eastwood, ACS CCP®
Jenny Eastwood, ACS CCP®
VP of Cheese
Mike Eastwood
Mike Eastwood
VP of Provisions
Clementine
Clementine
VP of Leftovers

Smallgoods Farmer's Market Locations: Little Italy | La Jolla | Hillcrest

We love cheese.

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